From the back cover

“The liberal arts of language—grammar, logic, and rhetoric—remain fundamental to a liberal education. Even so, although there are innumerable good introductions to the first two arts, there are fewer ones to rhetoric. Scott Crider remedies this in The Art of Persuasion: Aristotle’s Rhetoric for Everybody by offering a simple, clear introduction to the art of rhetoric. He uses Aristotle’s Rhetoric to explain the nature and the parts of the art to the student and general reader who may not yet be ready to read Aristotle’s treatise itself.
After defining and explaining what the art is—and why, counterintuitively, rhetoric is a good thing—the book examines the five subarts of rhetoric: invention, organization, style,
memory, and delivery.
Throughout the work, Crider draws on ancient rhetorical masterpieces—especially Plato,s Apology and Thucydides’ Peloponnesian Wars—to illustrate the rhetorical principles explained, then asks the reader to apply those principles to Abraham Lincoln’s exemplary “Letter to Mrs. Bixby.” Crider concludes with a reflection on the central place of the art of rhetoric in the trivium, and in liberal education more broadly understood. Three appendices—two study guides and a bibliography—make the book an ideal resource for anyone interested in learning the art of persuasion. The Art of Persuasion: Aristotle’s Rhetoric for Everybody is characterized by an unassuming, admirable pedagogy.”

The Art of Persuasion
Aristotle’s Rhetoric for Everybody
Author: Scott F. Crider
Foreword by Eva Brann • Introduction by Hamza Yusuf

Scott F. Crider is professor of English at the University of Dallas in the Constantin College of Liberal Arts. He took his Ph.D. from the University of California, Riverside, in 1994. An award-winning teacher at both Riverside and Dallas, he ran UD’s Writing Program and its Seven Arts of Language Program for several years each and has served as associate dean of Constantin College. His areas of specialization are Shakespeare and rhetorical studies, and he has written two other books: The Office of Assertion: An Art of Rhetoric for the Academic Essay (2005) and With What Persuasion: An Essay on Shakespeare and the Ethics of Rhetoric (2009).